NAVIGATOR

The Navigator Company, a partner even before the beginning

The partnership with Papéis Inapa started in 1995, when Mário Porfírio and Diogo Lima, partners of Inédito, were still only dreaming of creating the company and were working elsewhere.

If there is one word that characterises this connection, it is “creation”, since the first work resulted from an extravagant and irreverent premise: “the idea was to put, overnight, a billboard at the entrance of the company. Of course, in order to make thing interesting, we had to deal with huge winds, which made the decoration work almost impossible. In the end, after the forklifts, a good night out and a great adventure, the result was above expectations. We’re still realizing how we did it”, explains Diogo Lima, who recalls this project with nostalgia and enthusiasm.

After this initiative of internal communication, “creation” kept the slogan and various works followed, such as the elaboration of creative Christmas cards that even included a pencil made from tree branches (it was the branches that wrote). And, once again, the adventure was repeated: a few days before the delivery, the pencils sold out, but our prompt intervention made sure that the presents arrived on time at their destination. “Adventures of youth that with the experience no longer happen and our customers know it”, continues Diogo Lima.

Later, already as Inédito clients, Papéis Inapa became the Portucel Soporcel Group and then The Navigator Company. Over the years we have maintained close contact with the company, which has been intensifying since 2011.

In 2019 we started managing #MYPLANET, a social and environmental responsibility programme of The Navigator Company, which elevated this partnership to the panorama of contents and social networks.

As a result of the trust and recognition of a job well done, besides the management of #MYPLANET’s social networks, The Navigator Company delegated us in June 2020 the management of its institutional social networks (Twitter, Linkedin and the closed Facebook group), the launch and management of Facebook and Instagram of the Florestas.pt project, and also the launch and day-to-day management of the Produtores Florestais project, which started in July this year.

The Navigator Company is one of the largest Portuguese multinationals, whose growth and evolution we have accompanied, with support in several projects, from the most traditional to the most avant-garde.

Added Value

The Navigator Company’s size requires careful and well planned internal communication to cover the various offices around the world, and this is one of the main points on which Inédito has collaborated. Furthermore, the company’s management projects are always an ambitious challenge and one great responsibility, but, above all, a rewarding process and a unique experience for our team, which has shown very good results, visible in the recognition we get from the client.

The #MYPLANET is a social and environmental responsibility program of The Navigator Company. Inédito manages and produces content for this brand, having recently overcome the challenge of communicating sustainability and concern with the planet during the National Emergency State due to the Coronavirus pandemic. Besides managing the Facebook and Instagram pages, Inédito is also responsible for the brand’s website and even produced some paper editions of #MYPLANET’s magazine.

The Florestas.pt platform aims to “make the Portuguese forest known, valued and taken care of”. This project was born in 2020 and has a presence on Twitter, Facebook and Instagram, whose launch and management are carried out by Inédito.

The website and the Facebook and Instagram pages of the Produtores Florestais project is born from The Navigator Company’s desire to create a community that encourages healthy, productive and environmentally responsible forest production. Inédito was responsible for launching the social networks of this project and continues to manage the platforms, developing a work of reporting, control and publication, as well as social media community management.

In a very different context from the previous projects, Twitter, Linkedin and The Navigator Company’s closed Facebook group are also a challenge for our company. The management of these platforms has further strengthened the confidence that the company has in our team and recognises the successful work we have been doing together.

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

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Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

Lorem Ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

Lorem Ipsum
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s