The partnership with Papéis Inapa started in 1995, when Mário Porfírio and Diogo Lima, partners of Inédito, were still only dreaming of creating the company and were working elsewhere.
If there is one word that characterises this connection, it is “creation”, since the first work resulted from an extravagant and irreverent premise: “the idea was to put, overnight, a billboard at the entrance of the company. Of course, in order to make thing interesting, we had to deal with huge winds, which made the decoration work almost impossible. In the end, after the forklifts, a good night out and a great adventure, the result was above expectations. We’re still realizing how we did it”, explains Diogo Lima, who recalls this project with nostalgia and enthusiasm.
After this initiative of internal communication, “creation” kept the slogan and various works followed, such as the elaboration of creative Christmas cards that even included a pencil made from tree branches (it was the branches that wrote). And, once again, the adventure was repeated: a few days before the delivery, the pencils sold out, but our prompt intervention made sure that the presents arrived on time at their destination. “Adventures of youth that with the experience no longer happen and our customers know it”, continues Diogo Lima.
Later, already as Inédito clients, Papéis Inapa became the Portucel Soporcel Group and then The Navigator Company. Over the years we have maintained close contact with the company, which has been intensifying since 2011.
In 2019 we started managing #MYPLANET, a social and environmental responsibility programme of The Navigator Company, which elevated this partnership to the panorama of contents and social networks.
As a result of the trust and recognition of a job well done, besides the management of #MYPLANET’s social networks, The Navigator Company delegated us in June 2020 the management of its institutional social networks (Twitter, Linkedin and the closed Facebook group), the launch and management of Facebook and Instagram of the Florestas.pt project, and also the launch and day-to-day management of the Produtores Florestais project, which started in July this year.
The Navigator Company is one of the largest Portuguese multinationals, whose growth and evolution we have accompanied, with support in several projects, from the most traditional to the most avant-garde.